Tower of Jewels brought timeless tradition into the digital age.
Jack Weinstein’s Tower of Jewels has been a Las Vegas institution for nearly 80 years, known for its timeless craftsmanship and dedication to quality. However, as the jewelry industry shifted toward online shopping, the company faced new challenges competing with digital-first retailers. To bridge this gap, Tower of Jewels partnered with AJG Interactive to modernize their business and strengthen their online presence.
We began with an in-depth case study to understand exactly how customers shop for diamonds online. Using those insights, our team built an ASP-based API to seamlessly connect their in-store POS system with a new PHP-powered e-commerce platform. To ensure success, we also trained their staff on professional jewelry photography, allowing them to showcase their products beautifully online. The result was a fully integrated digital solution that allowed Tower of Jewels to compete effectively in the online marketplace while preserving their decades-long legacy of excellence.
CLIENT NAME
Tower Of Jewels
YEAR
2006
SERVICES
Apps, Websites, Database Admin, Server Admin, Photography
TECH
PHP, HTML, Ajax, Javascript, HTML, CSS, Photoshop, Lightroom

